custala.
Weekly pulse. Clear actions. Stronger leadership.
Culture intelligence
A practical system for managers to spot issues early — and become the leaders their teams need.
Trusted by teams at
The problem
Most SMEs know exactly when revenue moves. Far fewer improve what is happening inside the teams that generate those numbers.
That gap is expensive. Managers account for 70% of the variance in team engagement and performance — so if leadership and culture are not measured regularly, growth is left on the table.*
*Gallup, State of the Global Workplace: 2025 Report
Custala turns team feedback into clear insights, practical actions and AI coaching — so managers spot issues early, lead better, and stop leaving performance unclaimed.
Sign upWhy Custala
| Other toolsAnnual surveys / gut feel / HR suites | custala.Culture intelligence platform | |
|---|---|---|
| Frequency | Once or twice a year | Weekly, automatically |
| Time to complete | 20–40 minutes | About 60 seconds |
| Response rates | Low participation | Built for high participation |
| Insights | Stale by the time you read them | Real-time insights with actions attached |
| Impact | “Here is the score” | “Here is what to do next” |
| Adoption | HR-owned | Leadership-owned |
What managers say
Founding members helped shape Custala from the inside — testing, challenging, and proving what useful looks like for managers.
“Custala shone a light on our team's hidden challenges, helping me identify blind spots I didn't even know I had. Having those weekly pulse checks gives me a real-time health indicator of the team, allowing me to address friction points before they escalate. It has truly elevated my leadership style and made me a much more self-aware manager.”
“Leading a hybrid team makes it easy to lose that everyday connection. Custala brilliantly demonstrates how AI can be utilized to strengthen human bonds rather than distance them. The deep insights and actionable nudges it provides have completely changed how I stay aligned and genuinely connected with my people, despite the physical distance.”
“An invaluable tool for truly understanding our team's day-to-day dynamics! Custala has proven to be an essential asset for our leadership team. We see immense value in leveraging these insights alongside our annual evaluations to track long-term engagement trends. Plus, the peer-to-peer recognition feature has been incredibly boosting for team morale.”
How it works
Seven straightforward questions give managers a regular pulse on how the team is feeling — without more meetings, forms or admin. Fast to answer. Easy to roll out. Honest by design.
Rate each statement from 1 (Poor) to 5 (Great).
How we keep scores anonymous
Scores appear only after enough responses — never tied to one person.
Your responses are always anonymous
It’s okay to say “I don’t know” in this team
Poor
Weak
Okay
Good
Great
I understand what is expected of me this week
Poor
Weak
Okay
Good
Great
Who it's for
Whether you lead three people or three hundred, Custala makes the signals most leaders spot too late — visible every week.
Lead with more confidence — even when you do not have every answer yet.
Stay close to what is happening across teams without filling the diary with more meetings.
Keep culture, accountability and communication visible as the company grows.
Support managers proactively instead of discovering problems after the damage is done.
If any of these sound like you, this is for you.
Sign upSimple pricing
Add as many HR managers and sub-managers as you need at no extra cost. You only pay for the number of active employees who take each pulse.
Up to 25 employees
Standard weekly Pulse surveys for a single team getting started.
$19/ month
billed monthly
Most popular
Up to 75 employees
Full frameworks, segmentation and Ala AI for growing organisations.
$59/ month
billed monthly
Up to 250 employees
For large, multi-branch businesses and factories.
$199/ month
billed monthly
250+ or Tailored Pricing
Holdings, multi-tenant groups, SSO and dedicated support.
Tailored Pricing
tailored to your org
Prices exclude VAT, applied automatically based on your country. Managers and sub-managers are never counted toward your employee quota. Cancel anytime.
Create your account and pick the plan that matches your headcount.
Weekly data. Clear actions. Stronger leadership.
Create your account and choose a plan to get Custala for your managers.
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